Your website should be easy to read. The following is a short list of things that can be done to improve the readability and presentation of your website's content.
Your website should be comfortably viewed. The content and other elements should be in scale to each other and not push past the right-hand side of the screen.
Your website pages should be fast-loading. Web pages that load slowly because of excessive graphics, file sizes and animations will cause visitors to leave your website before the page finishes loading.